UsMagazine.com received a platform re-launch in 2015, followed by a refreshed front-end design in 2017. Throughout both of these projects, I held a critical role in conceptualizing, researching, designing, testing, project managing, and overseeing the implementation of these sites, as well as post-launch iteration.
Significant wins included a Us Weekly's first fully responsive site, a reinforced brand representation in digital, layouts optimized to seamlessly integrate with modern audience development tools, and more. In addition, the new infinite scroll article and gallery UX was extremely successful — we saw average pageviews per visit jump from 2 to 20 among those readers using the new gallery page design.
HOMEPAGE, ARTICLE, GALLERY PAGES (2017)
ARTICLE PAGE
HOMEPAGE: 2015 redesign
