Eventful

Eventful.com underwent an extensive redesign and began re-platforming to modernize its code base and user experience, starting in 2018 and continuing into 2021. This event marketing and ticketing platform is a division of Entercom, and houses thousands of events across the world.

As part of this full site redesign, I integrated web best practices, usability research and A/B testing results, a significantly improved visual design aesthetic, and mobile-first approach with the goal of reinvigorating usage and revenue on this severely outdated and non-responsive platform.