During the first year of the new Equinox brand (2014), we executed themed marketing campaigns around core brand pillars, such as personal training or group fitness. These campaigns served both as a means of rolling out newly shot brand photography, as well as lead generation and membership sales.
My role on this campaign included visual and production design for all creative touchpoints, including in-club digital signage, equipment screens, banner ads, social media posts, an extensive email campaign, and a printed direct mail piece.
IN-CLUB DIGITAL SIGNAGE: full takeover
DIRECT MAIL: fold-out large-scale poster
