In 2014, Equinox implemented a company-wide rebrand, and major initiative within that rebrand was the digital platform's re-launch. As part of this launch, I designed all digital aspects of this cross-channel marketing campaign to promote the refreshed look and enhanced features of the Equinox app, website, and other products.
Creative touchpoints included an email campaign, paid media banners, social media posts, in-club digital signage and equipment screens.
EMAIL CAMPAIGN: product launch marketing and on-boarding series
IN-CLUB DIGITAL SIGNAGE: animated full takeover
